Thank you for participating in Quenzel & Associates annual Super Bowl Commercial survey.

Whether a brand spends $5 million for a 30-second TV commercial in the Super Bowl or just a few thousand dollars a month on TV Advertising; understanding the difference between a TV spot that's CREATIVE and a TV spot that's EFFECTIVE is critical.

The questions we use in this survey come from years of study into scientifically validated PERSUASIVE MESSAGING techniques. Your answers help us understand not only which commercials were creative, but more importantly, which commercials will ultimately prove effective in the marketplace.

Thank You.